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When it comes to SEO especially keyword research and backlink analysis, two tools cross your mind: SEMrush and Ahrefs. These tools have set really high standards and only a few can compare. SEMrush is well known for keyword research and competition analysis while Ahrefs is well known for backlink analysis. You might be reluctant to try out newer tools like SERPstat but if you give it a go you won’t be disappointed. SERPstat is a very decent alternative to SEMrush or Ahrefs that will exceed your expectations. Considering that SERPstat and SEMrush have very similar functions and features, in our review we will take a look at how SERPstat compares to SEMrush for you to get a better idea what product suits you best.

SERPstat has superior user interface and capabilities to track key SEO metrics in real time. You can also get a look at some of your top performing competitors and audit your backlinks. Of course the SERPstat backlink capabilities are not as broad as Ahrefs with its extensive backlink database, but it definitely outperforms SEMrush.

Here are a few key things everyone must know about SERPstat:

  • It was founded in 2013 as a keyword research tool. However, it has slowly evolved into a full-fledged SEO and PPC analysis tool.
  • SERPstat has a database of over 100 million keywords, 200 million search suggestions, and 180 million ads. Just recently SERPstat has grown their keywords database to surpass major SEO companies like SEMrush.
  • SERPstat provides data for 10 Google regions: USA, UK, Canada, Russia, Ukraine, Australia, Lithuania, Bulgaria, South Africa and Kazakhstan. It also provides data from Yandex Search Engine for Ukraine and Russia (for Moscow and Saint Petersburg regions).
  • Over 30,000 online marketing practitioners use this tool. They include PPC and SEO professionals, copywriters and marketing managers.

Now that you have some information about SERPstat, let’s have a deeper look at its features. SERPstat and SEMrush are similar however there are certain major differences that make SERPstat stand out. Like other tools it comes loaded with features that can assist you in carrying out your SEO strategies faster and more efficiently.

Domain analysis

Similar to SEMrush, domain analysis in SERPstat can help you do a thorough competitor keyword research. Once you enter the domain’s URL, the tool will give you all the keywords that the competitor website is ranking for.

Missing keywords

Many people love this feature in SERPstat. This feature enables you to see other keywords that you should be ranking for, but you are not in comparison to your competitors. By targeting these missing keywords, you will gain additional traffic that you are missing out on.

SEO Research

SEO analysis gives you insight into all the keywords that your website is ranking for. Along with the keywords, SERPstat also provides you with the keyword volume, position, CPC and other relevant data.

SERPstat makes keywords from Google US, UK, CA, AU available you. Country-specific Google databases are regularly updated with the most up-to-date keyword information.

In addition to that, you can add as many conditions as you want to display the desired keyword results using the keyword filter feature. Once you figure out how to use the keyword filters to drill down the keywords efficiently you will be able to improve your ranking results significantly.

Along with the competitor keyword research feature, SERPstat also comes with a domain vs. domain feature. This feature makes it possible to compare several domains based on their keywords and the traffic they are receiving.

SERPstat is beneficial if you want to rank for the same keywords as your competitors to outperform them. The tool suggests you the major keywords that the competitor websites are using which enables you to cover these keywords on your website.

The tree view feature is a new feature unique to SERPstat. It displays all the top pages for the domain based on their organic search visibility. Below the URLs of popular pages the top keywords that the page is ranking for are displayed. Other tools like SEMrush only display the top pages, and you will have to go through each of them individually to check the top ranking keywords for these pages. On the other hand SERPstat displays the top pages and their keywords on a single page when in tree view which makes it more user-friendly.

Site audit

Site audit feature allows you to  analyze your website based on various aspects such as page speed, page errors, duplicate content and titles, header tag usage, redirects, HTTP response codes, accessability & indexation and more. SERPstat then assigns a SERPstat Domain Optimization score for your website based on these factors. SDO is a SERPstat internal metric which measures the quality of your website optimization. You can also export PDF version of the website audit.

Rank Tracker

The tool also comes with a rank tracker which enables you to track your domain for specific keywords. With rank tracker you will be able to see whether your link building efforts are performing well or not.

The keywords positions for domain are usually refreshed daily. You can view keyword ranking position in a graph view. This helps you to accurately determine which content on your website is performing well and which needs additional SEO efforts.

SERPstat has the built-in keyword tracking feature so you won’t have to purchase separate keyword tracking tool like SERPbook. Below are 5 unique features of SERPstat rank tracking tool.

Monitoring the top-100 domains for each keyword

SERPstat can track a keyword and save data about all 100 domains that rank for this keyword.  SEMrush on the other hand monitors only your domain’s position for this keyword. It takes your domain, looks for it in the search results and then saves its position for the desired keyword. The tool then shows you how the domain’s position is changing. However you will miss out on important information such as your progress in relation to your competitors progress.

SERPstat’s Rank Tracking tool saves data for all 100 domains which rank for the monitored keyword. This means you will receive all the data for domains which rank for your keyword in top 100. Therefore, you get 100 times more data than you get from any other rank tracking tool.

Keyword grouping

SERPstat’s rank tracking tool can help you divide keywords for your domain into groups using tags. You can then monitor your positions and market share for every group individually. Tracking the positions individually allows you to get accurate data of your and your competitor rankings.

Market share analysis

You can analyze the size of your market share and your competitor’s market share with SERPstat. Market share distribution analysis is very useful for both SEO and marketing specialists. You can monitor your progress and compare it to your competitors. This helps you keep track whether your optimization efforts contribute to bringing more traffic to your website.

Before joining any market it is always a good idea to analyze it. The analysis will help you determine the market share you will be able to gain and the leading websites on the market.

Marketing and SEO specialists can see the performance of their websites by monitoring the size of the market share, regardless of the ranking. Market share analysis compares CTR and search volume which in certain cases can be more useful than simply looking at the keyword rankings. You can improve your visibility for 100 low-volume keywords using this information and expand your market share in the long-run.

Monitor how the positions of your competitors are changing

With SERPstat you can monitor and track the positions of your competitors. Monitoring your competitors’ positions is an important part of using rank tracking. Traditional rank trackers require you to add each competitor to your project. However with SERPstat, you will constantly know all the ranking changes of your competitors. It helps you monitor the domains which have improved or dropped their positions.

Historical rank tracking data from all existing projects

SERPstat shows you the historical data of anyone who tracks the keywords you add to your project for free. Other tools like SEMrush show the data from your project only. However, SERPstat gives you the previously saved positions data for any keyword which gets monitored.

If you add a keyword to your project which was previously monitored in the same region, the tool shows you the data received on that keyword.

The benefits of SERPstat over SEMrush include:

More accurate data

SERPstat allows you to group your keywords and monitor how your positions change within the group.  When you divide keywords into groups, you can easily track your competitors’ position as well as yours within the specific groups. By monitoring these groups separately you get accurate data on your progress as well as the progress of your competitors within a particular target group.

More results per report

The reports tool in SERPstat enables you to generate more results per each report. This tool allows you to generate customized PDF reports and schedule automatic reports which will be sent to your email.

More types of formats for file export

SERPstat allows you to export files in multiple formats. The files can be exported in the following formats which are supported by the tool: XLSX Microsoft Excel, Google Docs, CSV Open Office, CSV Microsoft Excel, PDF or TXT.

SERPStat Export

Lower prices

Aside from the fact that SERPstat offers lower prices, one major advantage SERPstat has is more features even on the cheapest plan.  You get access to API with each plan excluding the low-cost personal plan A while SEMrush offers this feature only with the more expensive plans. However with the Personal Plan B comes with 100,000 lines a month, if you exceed this limit you will have to pay per use: 0,000345 USD for every extra line. With the more expensive Plans C and D you get more lines included in the plan. There are 4 personal and 4 business plans to choose from. The lowest personal plan goes for only $19 per month, which is quite affordable compared to other tools like SEMrush. Business plans start from $499 monthly and come loaded with features. Check out their rates here.

Efficient customer support

SERPstat support team can easily be reached via online chat or support tickets. With premium plans you also get phone support and can contact them anytime.

Bottom line about SERPstat review vs. SEMrush

SERPstat is similar to SEMrush in many ways. Although SEMrush gives you good keyword ideas, it lacks backlink reporting. Additionally, it is very slow when it comes to indexing new backlinks. On the other hand, SERPstat gives you a decent number of keywords, together with keyword filtering options. In addition, it crawls the websites around the web for backlinks very fast.

SERPstat offers much more cost-effective plans that include a lot more features and perks than what you’d get for the same amount of money with SEMrush. For example you get access to API on relatively low-cost monthly business and personal plans. Moreover with SERPstat you get 15 thousand keyword report rows even with cheap plans as opposed to 10 thousand rows even with more expensive plans with SEMrush.

Another awesome feature that SERPstat offers and SEMrush lacks is file export in many different formats including  XLSX Microsoft Excel, Google Docs, CSV Open Office, CSV Microsoft Excel, PDF or TXT.


Data import/export
Google Webmaster Tools Integration
Device supported
Mac OS
Windows phone
Pricing model
Monthly payment
One-time payment
Annual subscription
Deployment type: SaaS
Customer type
Small business
Large enterprises
Medium business


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