Top SaaS Marketing Tools

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The concept of SaaS has been around for quite some time now and has become a buzzword among business circles. A complete departure from conventional methods of acquiring software, this new business method basically allows users to lease a software or application instead of buying it. The service providers or vendors host the software available to users through the cloud.

Economical, time-saving, scalable, versatile, and multi-platform compatible, SaaS technology offers notable benefits to businesses of all sizes. Given these advantages, it’s no surprise that many companies and organizations now use SaaS tools in their various business processes. Truly, it is revolutionizing the way we do business in many aspects.

There is a myriad of SaaS tools available on the Internet but for this post we’ll just list down the top marketing tools for business.

1. SE Ranking

SE Ranking is a comprehensive SaaS tool for businesses doing SEO on their own as well as for SEO agencies. This tool enables users to manage and prioritize SEO tasks to ensure best results. It has a very user-friendly and convenient interface. Using this tool, you can schedule posts and updates on your social media – a feature not available in most SEO software. Many businesses prefer SE Ranking due to the accuracy of its rank checker that monitors keyword rankings. It also provides deep insights on traffic and search visibility so you can make necessary website changes to boost your SEO.

2. HubSpot

When it comes to marketing automation, HubSpot remains the best option with its useful functions that include providing lead generation tools, maintaining social media, building workflows, and hosting blogs. It also enables you to migrate dynamics CRM on premise to online for better accessibility. Although HubSpot is costlier, there are no other alternatives that offer as much features and functions; plus they have very useful add-ons that come for free.

3. CoSchedule Headline Analyzer

The headline is the most important part of any post. As such, it is important that the headline captures the attention of its target audience. According to CopyBlogger, 8 out of 10 people read the headline but only 2 out of 10 will continue reading the article. Even if your articles are well-written but have poor headlines, they will only go unread. CoSchedule Headline Analyzer can help you come up with high quality headlines for better conversion rate. Aside from analyzing the quality of headlines, it also provides inputs on word choice and article structure to improve its quality.

4. HootSuite

Social networks are essential to online marketing campaigns. To reach your intended audience, you need to have a well-managed social media accounts. HootSuite is a preferred tool for maintaining your social media presence. It provides access to different social media channels and allows you to schedule your posts for an effective marketing campaign. It also features a user-friendly and well-organized interface that makes managing your social media accounts easier. With this tool, you can also get instant update about any brand mentions and possible leads.

5. BuzzSumo

Having a full picture of your niche is essential in any marketing campaign. With BuzzSumo, you’ll know what type of contents relate to your intended audience. It helps analyze content by a niche or domain and identify the content and keywords that resonate most on social media. This tool is very helpful in providing direction for your marketing campaign and creating fresh content for specific social media channel.

6. Optimizely

Effective online marketing is more than just increasing your website traffic. Your website should give value to its users. Optimizely helps ensure that your website is optimized. This tool allows you to experiment with different aspects of your website to help improve its functions or services. The tool also provides useful testing analytics to guide you with informed decisions on site optimization programs.


These six interesting SaaS tools would greatly help in your digital marketing campaign. But aside from these tools, there are numerous software options available online. You just need to look around for the right combination of tools that will meet the specific needs of your company.

Data import/export
Google Webmaster Tools Integration
Device supported
Mac OS
Windows phone
Pricing model
Monthly payment
One-time payment
Annual subscription
Customer type
Small business
Large enterprises
Medium business


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